Ecommerce Business Boosted Results with the Right Google Ads Strategy
The CMO of a company specializing in the sale of sports motorcycles and scooters was struggling with driving leads and the conversion to sales. As part of our standard course of business, our team did a comprehensive audit of the active advertising campaigns. During that process, the team identified unexplored potential within the account. We proposed and implemented a series of upgrades and changes to the digital marketing strategy and campaign work.
How We Did It!
We focused on converting the campaign from Regular Shopping over to Smart Shopping Campaigns to target:
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Users in the upper funnel
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Users in the lower funnel
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Returning website visitors through a remarketing campaign
Surge implemented a revised keyword strategy focusing on the lower funnel consumer which yielded significantly stronger results. Finally, Surge worked with their in-house developers to install the proper conversion and ecommerce tracking which accurately measured the campaign results throughout the customer journey.
THE RESULTS
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CPA decreased by 67.45%
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ROAS increased by 424.79%
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Achieved an ROAS of 1:37
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CPC decreased by 34.78%
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Conversions increased by 183.02%