Programmatic Advertising

With deep roots in the Performance Marketing arena, the team has developed the Connected TV and Display solutions to act as bottom-of-the-funnel sales channels. Where most brands look to these tactics as Brand Awareness, our team views it as another channel for your business to generate conversions. Whether your business is looking for new clients via Prospecting or offering a friendly reminder of your goods and services through Retargeting, our team will be able to identify those targets, and serve them your high-quality content with the goal of a sale.

 

Through our proprietary algorithms, we are able to track people across multiple devices to provide the appropriate credit (attribution) for the conversion. That will allow you to know where to best spend your advertising budget. Tracking the person from view to conversion, within the predetermined window based on your specific offering – more expensive, greater consideration (longer attribution window) / less expensive, more impulse (shorter attribution window).

 

Knowing that data is the cornerstone of advertising, our systems are able to ingest any first-party data available. We are also connected to all the major data providers and have their taxonomies pre-built into our platform for ease of use and speed to market.

 

Regardless of the audience that best matches your goods and services, our team can match that audience with pinpoint precision.